This site uses some unobtrusive cookies to store information on your computer. If you continue without changing your settings, we'll assume you are happy to receive our cookies. You can read more about the cookies we use on our cookies page.
Great events drive sales like no other medium, but require a serious time investment from all concerned. Experts from Microsoft, IBM, Fujitsu and more share exactly how to tailor-make events that go beyond customer experience to truly add value – both for your guest, and for you.
Running a slick event is tough enough. How do you make it deliver bottom line results too? In less than five minutes, you'll discover how IBM, Microsoft, Concur Technologies and Eloqua do exactly that: tailoring not just the details of the event itself, but the entire process – from initial ideas to the all-important follow-up – to guarantee the maximum real-world business impact.
Time is precious, so how do you convince the right people to take time out of the office to attend your event? From timing to format, targeting to execution, top technology marketers reveal the key choices that ultimately determine whether your invitation goes into your core prospect’s diary... or their bin.
Great events drive sales like no other medium, but require a serious time investment from all concerned. Experts from Microsoft, IBM, Fujitsu and more share exactly how to tailor-make events that go beyond customer experience to truly add value – both for your guest, and for you.
Great events drive sales like no other medium, but require a serious time investment from all concerned. Experts from Microsoft, IBM, Fujitsu and more share exactly how to tailor-make events that go beyond customer experience to truly add value – both for your guest, and for you.
Featuring
Squandered resources, interdepartmental resentment, lost revenue – the consequences of a sales and marketing disconnect can be felt organisation-wide. When sales and marketing work together, however, the benefits can be just as far-reaching: transforming a company’s ethos, agility and fortunes. Hear senior B2B technology marketers share their top tips for getting both teams singing from the same winning hymn sheet.
If alignment with sales is an age-old issue, it’s because the reforms it relies on – closer collaboration, greater sales investment in marketing activity – can seem impossible to achieve with such different departmental priorities and pressures. But they’re not: hear your peers explain the practical steps they take in their own organisations to drive alignment, collaboration, and shared sales and marketing success.
True alignment is always a two-way process, and the marketing function shouldn’t be expected to achieve it alone. Watch your peers reveal the one key action they believe sales departments can and should take to ensure they’re meeting us marketers half-way.
Senior B2B technology marketers speak out on the perennial issue of sales and marketing alignment: on the strategies they’ve put into practice in their own departments – and what they expect from sales in return.
Tell us what you think below. All comments are subject to moderation.
2011-11-18 17:37:22 Andy said: “Interesting point from Jon, a lot of people are using LinkedIn to find contacts/research individuals but more focus needs to be placed upon actually using what we dig up in our campaigns. Look forward to seeing the full episode!!”
Get it right, and social channels can prove incredibly powerful – get it wrong, and they can drain your resources for little return. B2B technology marketing executives reveal their top tips for making sure the time you invest in social media is time well spent.
Facebook, LinkedIn, Twitter, blogs, forums – each has its strengths and weaknesses as a marketing channel. Understanding which platform is right for what you want to achieve is the foundation of any truly savvy social media campaign. Get expert advice on which channels to use and how to use them.
Social media comes with a host of possible metrics: from fans and followers to video views and retweets. But how do you collect, measure and interpret that information intelligently, to gain a real insight into social media’s effect on your brand and bottom line? Top B2B technology marketing executives share their personal strategies for gauging social media ROI.
Senior UK technology marketers share their social media marketing hints and tips - from engaging with the right audience via the right channel, to measuring success.
Branding is, in any industry, all about standing out from the crowd. But in an industry where many brand values – reliability, flexibility, responsiveness – are all but essential, how do you safely differentiate your brand from the competition? View our short video to hear how fellow B2B marketers are finding new ways to make that unique, human connection with their customers.
The B2B tech marketplace is one of the busiest in the world. To raise brand awareness in such a crowded arena, marketers must not only understand every last trick in the book, but invent fresh ones on a regular basis: taking full advantage of new channels while consistently reinventing the old. Watch our short video and discover how your marketing peers are meeting this challenge today, and finding new ways to win the hearts and minds of B2B tech buyers.
In these two bite-size videos, hear expert advice and personal perspectives from a host of senior technology marketers, as they discuss the values and tactics needed to build a strong tech brand in an increasingly crowded marketplace.
Over the last 12 months, the way we understand B2B buyer behaviour and decision making processes has been subject to constant revision and evolution. What we know for sure is that the dynamics and interactions between technology vendors and their customers are undergoing their most significant transformation yet. View our short video today to hear how your peers are rising to the challenge of profiling the technology buyer in the social age.
With B2B marketers under immense pressure to demonstrate ROI, their ability to successfully bring complex technology solutions to market is vital. But in an industry defined by continual integration and innovation, marketers must strike a clever balance between product-centric and customer-centric communication strategies. Listen to our short video to discover how other UK B2B technology marketers are managing these conflicting priorities – to present complex tech products in ways anyone can understand.
Social networking is turning happy customers into valuable advocates, and disaffected customers into a potential risk. When switching software solutions is as easy as moving from one cloud vendor to another, and when economic uncertainty means repeat business is easier to secure than new business, it’s never been more important to keep your customers onside. Watch our short video to see how B2B marketing executives are building productive, lasting and mutually beneficial customer relationships.
In three succinct videos, discover the personal opinions and experiences of senior technology marketers as they discuss the needs and motivations of today’s B2B tech buyer — and give practical advice on developing strong, lasting relationships in what’s increasingly a buyer’s market.
With the proliferation of dashboards, analytics, lead scoring and other automated wizardry, marketers are in danger of being paralysed by information overload. Five leading B2B technology marketers share their tips for what to measure and what to ignore.
Get it right, and marketing measurement makes a profound, real-world difference. Senior marketers from Basware, IBM and CompTIA reveal how they turn information into insight: revolutionising selling, pinpointing campaign flaws and elevating the status of marketing within the organisation.
It’s easy for tech marketers to get excited about the data and possibilities that new systems bring. But what about the human touch? Learn how companies like IBM and Cisco combine automation, insight and common sense to turn contacts into customers.
Want to improve marketing effectiveness? Drive more business? Justify your spend? Measurement is the key. In three short videos, top B2B technology marketers reveal how they use metrics and measurement to cut through mountains of data and uncover meaningful information.
In three short videos, top B2B technology marketers reveal how they use metrics and measurement to cut through mountains of data and uncover meaningful information.
Want to improve marketing effectiveness? Drive more business? Justify your spend? Measurement is the key. In three short videos, top B2B technology marketers reveal how they use metrics and measurement to cut through mountains of data and uncover meaningful information.
Featuring
With content marketing widely recognised as one of our industry’s hottest trends, B2B technology companies everywhere are devoting fresh resources to content creation – so how can you make sure your videos, white papers and infographics stand out from the crowd? Watch senior B2B technology marketers share their personal tips for creating content that’s original, credible and difficult to ignore.
Having the most engaging and persuasive content around is only half the battle. As formats, channels and opportunities multiply, it’s increasingly important to make sure the delivery of your content is both expertly-targeted and perfectly-timed. Hear your peers offer practical advice on ensuring your high-quality content delivers the greatest possible return.
Senior technology marketers reveal how they’re embracing the new content marketing opportunities of the digital era, sharing their personal insights and advice on creating content that’s unique, value-packed, and perfectly matched to its medium.
Lead generation remains the key metric by which marketing performance is measured. Watch our short video and find out how other UK technology marketers will be tackling lead generation in 2012 – from identifying a single message that can resonate across a host of channels, to developing fresh opportunities within existing accounts.
In today’s uncertain economic climate, marketers face increasing pressure to produce quantifiable, quality leads that demonstrate a clear return on marketing investment. But what factors truly determine lead quality – and do your sales team agree? Hear your peers share their advice on lead qualification and improving lead quality.
There’s always a fine balance to be struck between nurturing leads to a successful close and pestering them to a lost one. But with new tools and channels, the opportunity for ever more strategic, subtle and personalised contact is on the increase. Top B2B technology marketing executives share their tips for nurturing a fresh approach to nurturing leads.
Hear senior technology marketers share personal insights and practical advice on everything from generating, nurturing and scoring leads, to demonstrating ROI.
More than ever, technology decision makers demand information that's fast, engaging... and accessible from anywhere. Mobile and video marketing can give you that impact and clarity, or they can be an expensive flop. Six top marketers share how they ensure – and measure – results.
Video can give your message power and grab your prospect's attention, but the risk of expensive failure is high. How do you set a budget, choose your messages, and – crucially – promote the end product online? Four leading B2B tech brands reveal their key foundations, when to choose professional production over DIY, and how using Social Media can supercharge video feedback.
What kind of results should you expect from video marketing – and how can you maximise and measure them for the greatest impact? Senior marketers from Cisco, Microsoft and more discuss where to host your video files, how video content drives search engine rankings and how best to stimulate and track meaningful video marketing results.
For a B2B technology marketer, mobile marketing has gone from an option to a necessity – almost overnight. But in the rush for apps and gimmicks, many brands forget the basics that make the difference. Juniper Networks and IBM UK share practical tips on mobile email, SMS and timing that can make your mobile marketing smarter, and transform your campaign performance.
More than ever, technology decision makers demand information that's fast, engaging... and accessible from anywhere. Mobile and video marketing can give you that impact and clarity, or they can be an expensive flop. Six top marketers share how they ensure – and measure – results.
More than ever, technology decision makers demand information that's fast, engaging... and accessible from anywhere. Mobile and video marketing can give you that impact and clarity, or they can be an expensive flop. Six top marketers share how they ensure – and measure – results.
Featuring
Tell us what you think below. All comments are subject to moderation.
2012-06-07 15:10:59 0 said: “Good summary video! I've been using 2-3 minute videos and they seem to be getting more views than my past long videos Or articles.? I agree,...it's PULL, not Push in today's market. salesinfluence ”
2011-11-05 15:25:43 mark said: “"...? sadly, peoples' attention spans are getting shorter". Sure, 2 min video vs 25 page white paper equals no contest. But a 2-4 page white paper with infographic(s) and embedded video link can compete...”
2011-11-03 07:56:55 vanessa said: “Excellent video. Really informative”
Few people have their finger more firmly on the pulse of UK B2B marketing than Joel Harrison, Editor of B2B Marketing Magazine. Watch this short video and hear him review the current state of play in the B2B technology industry – from changing market dynamics and the new skills technology marketers need to succeed, to his expert prediction for our industry’s next big thing.
New channels, shifting balances of power, longer sales cycles – if there’s one thing B2B technology marketers have come to expect, it’s change. Marketing Options International and Circle Research have conducted a unique study of how UK technology marketers’ priorities are changing in light of current market dynamics. Watch this short video to hear Circle’s Andrew Dalglish reveal four key trends that emerge from the survey, and what they mean for the future of the industry.(You can also download the full research findings in our Content Library.)
In these two insightful videos leading industry-watchers discuss what’s changing in the world of B2B technology marketing and suggest ways in which marketers can take advantage of current trends and prepare for the future.
|
Share
Follow us
Brought to you by:
In partnership with:
|
Sponsored by
Take part in our online poll |
Radix specialises in content creation for B2B technology companies. From ebooks to video scripts, newsletters to blog posts, we create high quality content that people want to read, watch, share and act upon. For more information visit www.radix-communications.com.
Circle is the B2B market research specialist.
Our clients say we “get it”.
Our peers seem to agree.
The MRS nominated us as one of the Best New Agencies at the 2008 Research Awards. We’re a finalist in the 2011 B2B Marketing Awards for Best Use of Insight.
The difference with Circle is our mindset and specialist focus.
We’re the B2B research experts. To us it’s not a division or the ‘other’ category in a business plan; it’s all we do.
We’re experienced. With Circle you’re guaranteed an experienced team with the track record needed to challenge conventional wisdom, uncover true insights and make commercially sound recommendations. Recommendations that always go beyond the ‘what’ typically provided by most agencies and think in terms of ‘what now’?
We’re borderless. We’re here to help solve business issues. That’s why Circle is methodology neutral – skilled in qualitative and quantitative techniques so that we can recommend the very best solution. We also understand that the modern economy is global so we are too. In fact, we’ve conducted research in over 100 countries.
We believe in the best. Only a small handful of research agencies are ISO20252 accredited. We’re one of them.
Sound interesting? Visit www.circle-research.com for more information
Tell us what you think below. All comments are subject to moderation.
All Comments